Free calculator
Athlete retention and attendance calculator
Work out your retention, churn and attendance rates for any period, from your own numbers. The formulas sit beside the results.
Updated . Nothing you type is saved or sent.
How to use it
Enter the athletes active at the start and still active at the end, and add new joiners, bookings, attendance and revenue per athlete if you want those rates too.
Your results
Enter your numbers and select Calculate. Each result shows its formula with your numbers in it.
How it works
Retention matches POWA's own definition: the members at the start of a range who are still in at the end, with new athletes left out so growth does not hide losses. Attendance is attended divided by booked, the way attendance by exception counts it.
The letters: A is the athletes active at the start of the period, S is those of them still active at the end, N is new athletes who joined, B is sessions booked, T is sessions attended and R is the average monthly revenue per athlete.
- Retention rate
- S ÷ A × 100
- Churn rate
- (A minus S) ÷ A × 100
- Athletes lost
- A minus S
- End headcount
- S + N
- Net change
- (S + N) minus A
- Attendance rate
- T ÷ B × 100Only when B is entered.
- Monthly revenue no longer coming in
- (A minus S) × ROnly when R is entered.
A worked example
The numbers are made up.
A = 80, S = 68, N = 10, B = 640, T = 560 and R = $120.
- Retention rate
- 85%
- 68 ÷ 80 × 100
- Churn rate
- 15%
- (80 − 68) ÷ 80 × 100
- Athletes lost
- 12
- 80 − 68
- End headcount
- 78
- 68 + 10
- Net change
- −2
- (68 + 10) − 80
- Attendance rate
- 87.5%
- 560 ÷ 640 × 100
- Monthly revenue no longer coming in
- $1,440.00
- (80 − 68) × $120.00
Limits
There are no benchmarks, and "revenue no longer coming in" assumes each lost athlete would have paid the average; seasonal programs distort short periods.
Inside POWA, athletes under 60% attendance or training completion over 30 days are listed first; that is a product setting, not an industry benchmark.
See how your club would run on POWA.
Book a demo and we will walk you through it with your programs, schedule and families in mind.
Or email team@powa.co